At the DAP, Hitler met Dietrich Eckart, one of the party's founders and a member of the occult Thule Society. Eckart became Hitler's mentor, exchanging ideas with him and introducing him to a wide range of Munich society. To increase its appeal, the DAP changed its name to the Nationalsozialistische Deutsche Arbeiterpartei (National Socialist German Workers Party; NSDAP). Hitler designed the party's banner of a swastika in a white circle on a red background.
Hitler was discharged from the army on 31 March 1920 and began working full-time for the NSDAP. The party headquarters was in Munich, a hotbed of anti-government German nationalists determined to crush Marxism and undermine the Weimar Republic. In February 1921—already highly effective at speaking to large audiences—he spoke to a crowd of over 6,000. To publicise the meeting, two truckloads of party supporters drove around Munich waving swastika flags and distributing leaflets. Hitler soon gained notoriety for his rowdy polemic speeches against the Treaty of Versailles, rival politicians, and especially against Marxists and Jews.
In June 1921, while Hitler and Eckart were on a fundraising trip to Berlin, a mutiny broke out within the NSDAP in Munich. Members of its executive committee wanted to merge with the rival German Socialist Party (DSP). Hitler returned to Munich on 11 July and angrily tendered his resignation. The committee members realized that the resignation of their leading public figure and speaker would mean the end of the party. Hitler announced he would rejoin on the condition that he would replace Drexler as party chairman, and that the party headquarters would remain in Munich. The committee agreed, and he rejoined the party on 26 July as member 3,680. Hitler continued to face some opposition within the NSDAP: Opponents of Hitler in the leadership had Hermann Esser expelled from the party, and they printed 3,000 copies of a pamphlet attacking Hitler as a traitor to the party. In the following days, Hitler spoke to several packed houses and defended himself and Esser, to thunderous applause. His strategy proved successful, and at a special party congress on 29 July, he was granted absolute powers as party chairman, replacing Drexler, by a vote of 533 to 1.
Hitler's vitriolic beer hall speeches began attracting regular audiences. He became adept at using populist themes, including the use of scapegoats, who were blamed for his listeners' economic hardships. Hitler used personal magnetism and an understanding of crowd psychology to his advantage while engaged in public speaking. Historians have noted the hypnotic effect of his rhetoric on large audiences, and of his eyes in small groups. Alfons Heck, a former member of the Hitler Youth, later recalled:
We erupted into a frenzy of nationalistic pride that bordered on hysteria. For minutes on end, we shouted at the top of our lungs, with tears streaming down our faces: Sieg Heil, Sieg Heil, Sieg Heil! From that moment on, I belonged to Adolf Hitler body and soul.
Nevertheless, some visitors who met Hitler privately noted that his appearance and demeanour failed to make a lasting impression.
Early followers included Rudolf Hess, former air force ace Hermann Göring, and army captain Ernst Röhm. Röhm became head of the Nazis' paramilitary organisation, the Sturmabteilung (SA, "Stormtroopers"), which protected meetings and attacked political opponents. A critical influence on Hitler's thinking during this period was the Aufbau Vereinigung, a conspiratorial group of White Russian exiles and early National Socialists. The group, financed with funds channelled from wealthy industrialists, introduced Hitler to the idea of a Jewish conspiracy, linking international finance with Bolshevism.
Rebuilding the NSDAP
At the time of Hitler's release from prison, politics in Germany had become less combative and the economy had improved, limiting Hitler's opportunities for political agitation. As a result of the failed Beer Hall Putsch, the NSDAP and its affiliated organisations were banned in Bavaria. In a meeting with Prime Minister of Bavaria Heinrich Held on 4 January 1925, Hitler agreed to respect the authority of the state and promised that he would seek political power only through the democratic process. The meeting paved the way for the ban on the NSDAP to be lifted on 16 February. Hitler was barred from public speaking by the Bavarian authorities, a ban that remained in place until 1927. To advance his political ambitions in spite of the ban, Hitler appointed Gregor Strasser, Otto Strasser and Joseph Goebbels to organised and grow the NSDAP in northern Germany. A superb organiser, Gregor Strasser steered a more independent political course, emphasising the socialist elements of the party's programme.
The stock market in the United States crashed on 24 October 1929. The impact in Germany was dire: millions were thrown out of work and several major banks collapsed. Hitler and the NSDAP prepared to take advantage of the emergency to gain support for their party. They promised to repudiate the Versailles Treaty, strengthen the economy, and provide jobs.
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